New magazine covering social, mobile & enterprise launches

I am delighted to have been asked to contribute to the new “Point Zero” online magazine – just launched by Mark Johnstone from Point Zero Media.

Naturally, the magazine is not in paper form but in a easily readable online format.

It has a good cross section of articles covering a variety of “point zero” topics.  Looking at the table of contents, you will see articles such as

Social Media (not there is no 2.0 suffix here – yet”!)

• Marketing Innovations in the BMW Group
• A Framework for Social Media strategy success
• Why Friends are more than just a number
• Ingredients for a successful Social Networking campaign
• Blogging with a human face
• Top Tips to help you turn your brand into a Social Animal
• Wimbledon all a twitter this year (loved this article by Alan Flack)

Mobile 2.0

• This time…it’s personal –  How mobile challenges everything we
  thought we knew about advertising (I authored this one – you can download just this article)
• The changing media landscape and the opportunity for mobile
• The future of local
• Making UK consumers an advertising offer they can’t refuse
• Now is the time for social networks to mobilise

Enterprise 2.0

• Why are brands and retailers adopting enterprise social media
• Enterprise 2.0 – from WTF? to FTW
• The Growing Importance of Social Networking in the Enterprise
• Harnessing Social Media: Understand the discussion before joining it
• The Boomerang Effect of Corporate Social Networks

You can access the magazine a few ways – view online by clicking here or view a PDF version from Slideshare (embedded below).

Congratulations to Mark on the launch.  It is well worth a read and has some great insights.  I’m hoping to be a regular contributor to the magazine and my next article will focus on how established companies need to prepare for social media and the skills they will need.